Access Point and Hammerson Collabortation
Access Point and Hammerson
Access Point has long specialised in placing brands and products in front of thousands of potential customers which is why our new, dedicated focus on shopping centre commercialisation with leading landlords is the perfect partnership. Shopping centres continue to provide advertisers and brands with the most effective venues for a unique blend of brand engagement and experiential marketing activities.
Our skill in getting clients the best spaces with the right demographics to showcase their brand, filling centres nationwide with events and promotions designed to enhance the customer experience, offering them something new and getting them talking has led to a new collaboration with Hammerson as our first partner in this next step.
Owner and operators of 10 iconic shopping centres in the UK including Brent Cross, the first covered shopping centre in the UK, to the famous Bullring in Birmingham and the Grade II listed Victoria Quarter in Leeds.
When selecting shopping centres for a campaign schedule, the basic requirements include guaranteed high footfall, destination shopping locations and a demographic that's in keeping with the brand. We already know that our clients are going to be thrilled with the opportunity to promote in these prime retail destinations and, with the potential for event enhancements such as digital advertising, lift experiences, or even dressing the bull at Bullring, Birmingham in a Speedo outfit (should you feel inclined), there’s huge potential for clients to create big, eye-catching events that people will remember.
The combined annual footfall for Hammerson centres is almost 170 million people a year. That’s a lot of opportunities to thrill, intrigue and entice customers and we can’t wait to get started.
For more information about opportunities at Hammerson centres please contact Sharrona at Access Point Commercialisation.
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