10-Aug-2016

Heatwave ‘could deliver £290m sales boost’ for UK food retailers.

 

A late summer heatwave could bring a £290m sales boost per week for food retailers across the country.

 

According to new research by the Co-operative Group, food sales lift by 10% when average temperatures rise above 21 degrees as Brits rush out to stock up on barbecues, burgers and cold beers. The Co-op has also revealed that a 10 degree rise in temperature can spark a 300% jump in sales of barbecue meats, while sales of cold beers jump by 135% on hot days.

Steve Murrells, chief executive of retail at Co-op, said: 

bbq

 

"During the hottest weeks we can expect to see like for like sales jump by up to 230 per cent on lettuces, 375 per cent on baby plum tomatoes and up to 150 per cent on raspberries – great news for British farmers.

"It is a challenge for food retailers to ensure that we are ahead of the weather and have the right products in stock at the right time: shoppers quite rightly expect that their local convenience store will have the food they want: whatever the weather."

According to the Co-op, the top ten most popular products in the summer include chocolate, bottled water and premium lager.

 

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