Brent Cross kicks off 40th anniversary by signing trio of new brands



Brent Cross shopping centre owners, Hammerson, have signed up Urban Decay, Tesla Motors and Smiggle to join the line-up of retailers at the centre.


International make-up brand Urban Decay has signed up to for only its second standalone store in London, next to Kurt Geiger.


Californian based Tesla Motors, the designer and manufacturer of premium electric vehicles, has made the decision to take a permanent unit in the centre, following a successful temporary popup in Brent Cross,. The newstore, which is expected to open in the spring, will become Tesla’s third in London.


Finally Smiggle, who offer colourful, fun, fashion-forward stationery, bags, lunchboxes and drink bottles, has taken a unit next to Lush in the upper level of the centre.


Conrad Bacon, assistant director of retail asset management at Hammerson, said:


“These latest signings demonstrate Brent Cross shopping centre’s continuing ability to attract high-quality international brands.  Tesla in particular is a great example of the strength of our commercial approach – and the strength of the location.  Now in its 40th year, the centre continues to be seen as a gateway for international retailers entering the UK.”



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