This weekend Tesco has reiterated its commitment to its customers with the return of its TV advertising campaign. With the festive period looming, the Big Four retailer aims to re-establish its “Every Little Helps” tag-line by presenting a number of ways it helps its customers in the advertisements.
The first two adverts aired on Sunday night, presenting a new ‘Tesco family’ as they browsed through their local store. The campaign aims to showcase improvements put in place at Tesco over the last year in areas such as customer service, availability and lowered prices on everyday household brands.
Michelle McEttrick, Group Brand Director at Tesco, said: "For the last year we’ve been putting customers right back at the heart of everything we do, from improvements in customer service, to launching our new Brand Guarantee. So this new campaign presented us with the ideal opportunity to showcase some of those ‘little helps’ we aim to provide customers with each day."
McEttrick added: “Tesco has always been at its best when putting customers first and we hope the new campaign demonstrates our efforts to serve customers a little better every day. We’re really excited to hear what our customers and colleagues think of the new campaign.”
Click here for further details on promotional events at Tesco stores