Lego takes to the road
By Shopping Centre Online
Experiential roadshow launches at Centre:mk
The Lego brand is taking to the road this summer with The Lego Imagination Factory experience, visiting Centre:mk and Westfield London, and inviting families along to help free the power of the Lego brick with their imagination.
Complete with special effects, the fun-filled factory is a magical place where awesome ideas are built, and will be packed with Lego play areas for visitors to help fuel the power station with their creative building skills. As children build the factory will be ‘powered’ and the dim lights will start to become brighter!
As brand loyalty becomes less important to the consumer, companies and brands within all industries are now working harder than ever to ensure their products and services stand out by providing an attractive and memorable experience at high footfall locations.
Kevin Duffy, centre director at Centre:mk, said:
“To be the first location in the UK to host the Lego Imagination Factory is a real coup for Centre:mk. This type of branded experiential activity is increasingly popular with our visitors and we are fortunate to have one of the largest indoor event spaces in the UK, Middleton Hall.
Lego has such a universal appeal and it is a fantastic way to allow children and adults to be creative in a fun and safe environment. This will be one of the largest events of the year in Middleton Hall, especially due to the strong and broad catchment for Centre:mk.”