Summer events wake up Westfield
By - Shopping Centre Online
Westfield hosts experiential campaigns for Pink Lady, Wall’s, Coca Cola and Lego
This summer, Westfield partnered with a number of brands to develop a series of experiential activities to surprise and engage visitors at both Westfield London and Westfield Stratford City centres.
Between 6th and 9th August, Pink Lady gave visitors to Westfield London and Westfield Stratford City the chance to win the ultimate ‘Snackisfaction’ treat by asking them to tweet a unique apple tree located at Westfield. In return, tweeters were delivered a perfect blushing Pink Lady apple to enjoy.
On 8th and 9th August, Coca Cola encouraged local people at Westfield Stratford City to be part of its ‘ParkLives’ programme aimed to get people active by hosting a series of free fun activities and sessions for all ages at local parks in the London Borough of Newham.
From 7th August to 6th September, Westfield Stratford City’s Street hosts a quirky pop-up from Wall’s as part of its ‘Goodbye Serious’ campaign, which aims to disrupt people in their daily routines and remind them of their love of ice cream through comedy and fun props.
And Lego is coming to The Atrium at Westfield London between 28th and 31st August with its Imagination Factory, inviting families to join in the fun-filled experience where children’s imagination will help fuel the power station and the dim lights become brighter. Westfield London will provide a welcoming space for visitors to free build LEGO® and interact with an impressive graffiti wall and augmented reality photo area.
Myf Ryan, director of marketing – UK & Europe at Westfield, said: “Research Westfield conducted found that 57 per cent of people want inspiration from a shopping trip and almost 70 per cent of shoppers think that non-retail elements are an important part of the shopping experience.”