Tesco Ramp Up In-Store Promotional Events With Access Point Partnership
Promotional Event at Tesco Store
Supermarket giants Tesco are looking to further improve their customer shopping experience by ramping up their in-store event offering. Their latest partnership with supermarket retail specialists Access Point will see exhibition space being made available to businesses across the larger stores in its estate.
Based in Southport, Access Point are experts in the supermarket promotions field having worked with the sector for over 18 years and will be offering event space to local, national and franchise businesses wanting to promote their products and services to Tesco customers. Industries keen to work with Tesco include vehicle dealerships and automotive repairs, home improvement firms and businesses throughout the health and wellbeing sector such as gyms, chiropractors and NHS services; although some industries are restricted due to conflict with Tesco services.
As brand loyalty becomes less important to the consumer, companies and brands within all industries are now working harder than ever to ensure their products and services stand out by providing an attractive and memorable experience. Face to face marketing at Tesco stores is a great way for local firms to raise their profile by being associated with such a big retailer, whereas for national brands it helps to place their products directly into the local community.
Access Point have dedicated an specialist team exclusively for Tesco promotions with three highly knowledgeable account managers boasting a combined experience of over 16 years within the supermarket promotions industry.
Companies wishing to market themselves at Tesco will be placed in high footfall exhibition areas within store itself, or within allocated car park spaces at nearly 750 stores nationwide. Promotional bookings are now being taken by Access Point for events from 22nd June 2015, please contact the Tesco team for further details.