26-Aug-2016

Poundland on the rise 

The amount spent by UK shoppers at value retailers reached a new high; with Poundland raking in £5bn per year as 2.2 million new households turn to the store.

Poundland store front

According to Nielsen retail performance data, around 78% of households in Britain have now shopped in value stores and 52% of households claimed to have shopped in Poundland.

 

Business insight, Mike Watkins said: “[Value retailers’] strong value-for-money proposition means they’re well-placed to continue to win market share, particularly as they continue to open new stores in retail parks and on the high street, and if Brexit turns out to affect purchasing.”

 

Poundland's most popular items include:

 

  • Health & beauty products
  • Confectionery  
  • Packaged grocery 

 

 

 

Click here to find out more about till receipt advertising at Poundland