Sainsbury’s and Asda to support mobile payments
A number of retailers including Sainsbury’s and Asda have teamed up with Zapp to launch mobile payments for their customers from 2015.
Zapp said its technology offers retailers a secure, quick and simple way for customers to pay for goods using just their mobile device and their existing bank account. Customers can see their account balances at the point of purchase and choose different accounts to pay from, with money moving instantly from a customer account through real-time payments.
The company said Zapp payments use secure digital ‘tokens’, meaning financial details like bank account numbers are not revealed to retailers when they are shopping.
Zapp chief executive Peter Keenan said: “At last the promise of a truly mobile and digital payment method will become a reality, meaning easier and more secure checkouts for millions. It’s amazing to have the support of such well known retailers. Together with our other partners this means millions of consumers will be able to shop at tens of thousands of merchants up and down the UK at launch.”
Jon Rudoe, digital and technology director at Sainsbury’s, said: “We know that the way that our customers shop is changing and we’re always looking at new and innovative ways to improve the experience. We’re one of the first retailers to sign up to Zapp to give our customers a quick, secure and convenient option to pay – both online and at the till.”
Other retailers signing up to the service include Spar, Houseof Fraser and the Shop Direct Group.
James Frost, chief marketing officer at Worldpay UK said: “The high street is leading the charge for mobile payments as more retailers bank on smartphones for fast and easy sales.
“One in three people in the UK are already using cashless apps and nearly half of UK shoppers are using their phone in-store to check prices, with Zapp’s latest partnerships likely only to accelerate this trend.”
By Talking Retail