Shopping centres remain a top destination for consumers
Shopping centres have maintained popularity among consumers in the era of online retailing, according to research by Savills and shopping centre operator Intu.
Bullring shopping centre, Birmingham
A survey for the Spotlight: Retail Revolutions report suggested that shopping centres remain the top choice for purchasing clothing and footwear, with 43.4% of respondents placing them in their top three preferred locations.
The report claims that shopping centres are well-placed to maximise consumer spend and attract shoppers from a large catchment area. A preference for shopping centres was significantly higher among those aged 16-24 (62.9%) and 25-34 (53.4%).
Mark Simms, head of shopping centre agency at Savills, said: "The appeal of shopping centres, particularly amongst younger demographic groups, highlights the role the wider retail environement can play in attracting customers.
In turn, this maximises the performance of individual retailers. Shopping centres generally fall under a single management strategy, putting them in a better position to deliver a more comprehensive and attractive shopping environment with the additional leisure facilities and other amentities that today's consumers expect."
Rebecca Ryman, regional director at Intu added: "A strong and diverse retail offer supported by the right leisure facilities and combined with ease of access are key to generating a wider appeal and thus helping to future-proof the success of a shopping centre."
Shopping centres are suitable for all kinds of campaigns from local promotors, right through to large international brands. Placing your company within high footfall locations allows your brand to connect face-to-face with thousands of potential customers. We have the largest variety of shopping centre locations, with quality promotional space in over 600 venues across the UK and Ireland.