Tesco joins forces with Holland & Barrett in pilot health & wellbeing partnership
Tesco confirms an exciting new partnership with Holland & Barrett to introduce a health and wellbeing ‘store in store’ format in a number of Tesco stores across the UK.
The Holland & Barret shop-in-shops will provide around 3000 product lines from its health, food, beauty and sports ranges. The new format will be integrated within Tesco’s store sales floors, offering a range of popular brands including; Bootea, snail gel and its best-selling coconut-based products.
The new partnership aims to better utilise Tesco Extra stores, improving the customer shopping experience and taking advantage of UK consumers’ clamour for healthier food, beauty and similar products. Both businesses are keen to learn how the new proposition and format will be received by customers, but are confident the brands and propositions will work successfully alongside each other in store.
Matt Davies, Tesco UK and ROI CEO said:
“We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett. The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”