16-Sept-2016

Tesco launches crowdfunding platform


Tesco has launched a new crowdfunding platform designed to support small businesses in the food and drink industry.

 

Tesco Store
The supermarket launched its BackIt platform earlier this week with four companies featuring:

 

1) Alcoholic prosecco mixer brand Drunken Berries, based in Hertfordshire are hoping to secure £2,000


2)
Tg Green Teas, also based in Hertfordshire are hoping to secure £5,000


3) Cheltenham-based Sibling Distillery is pitching for £30,000 for the expansion of its gin distillery


4) Gluten-free bakery B-Tempted in London is targeting £5,000

 

 

Tesco said the platform would give businesses the chance to "tell their story, show off their products and campaign for funding".

 

It is targeted at start-ups and small suppliers from the food and drink industry. In addition to investment, successful businesses will receive advice and mentoring from industry experts.

 

 

Click here to find out more about promotional space at Tesco