Tesco to hand out free fruit


Following a successful trial last year, Tesco has rolled out a new policy to offer free fruit to parents' children while they're in-store. The initiative started when a checkout assistant at a single store in Lincolnshire had the innovative idea to begin offering fruit to children of harassed parents completing the weekly shop.


The story quickly went viral on social media with the picture to the right reaching over 8,000 shares and being seen by more than 70,000 people within a few days.


Since then Tesco trialled it in 15 stores across Scotland. The project has been such a success that it will now be available in all Tesco stores UK wide. The move comes as part of broader changes in Tesco as they seek to help consumers make healthier choices by removing sweets from checkouts for example.


Tesco’s UK chief, Matt Davies said: “As a dad, I know it can be tricky getting children to eat their fruit and vegetables, so we’re hoping this initiative will help create healthy eating habits that will stay with children as they grow up.”


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