Tesco’s 29p Veg
Tesco the UK’s biggest retailer was selling Iceberg Lettice and Celery at just 29p over this weekend in response to a bumper crop from their suppliers.
The move comes as Tesco along with many other major UK food retailers seek to cut down on waste.
Not only does this help us all be a bit healthier in our shopping choices, but the short term offer helps Tesco’s suppliers shift thousands of tonnes of produce that would otherwise have gone to waste.
For Tesco these sorts of short-term promotions in response to excess supply can help them to hit back against their discounter rivals like Lidl and Aldi.