Wickes strikes sponsorship deal with Channel 4's biggest strand, Homes on 4
Home improvement retailer Wickes has announced that it is the new sponsor of Channel 4's largest programme strand, Homes on 4, beginning next year.
The eight-figure partnership will see Wickes idents appear around well-known shows including Grand Designs, Amazing Spaces, Location, Location, Location and new programmes releasing next year including How To Be Mortgage Free: Design Your Way Out Of Debt.
The deal also includes an original All 4 series, digital activation and use of the Homes on 4 brand in store and online.
Matthew Gaunt, Head of Brand Communications at Wickes said: "This partnership with Homes on 4 is a major step forward for Wickes and perfectly timed after two years transforming our stores and our ranges. The new modern Wickes is a brand that will inspire and encourage every home improver to have the confidence to take on a project of any size, big or small. And be the place to help customers do it right, because ultimately, these are our homes and they matter!"
Jonathan Allan, Sales Director at Channel 4 said:
“We're thrilled to welcome Wickes as our new Homes on 4 partner following a particularly competitive bidding process for this commercially proven strand. Our innovative multi-platform partnerships have significantly energised our sponsorship market, with many of our long running partners renewing multi-year deals. This is a testimony to the strength of our programming and sponsorship-driven brand awareness.”