Shopping Destinations helping to drive car retail
As car brands start to experiment with alternatives to the traditional dealership, a new way of interacting with car retailers could soon be as much a fixture at your local shopping centre as John Lewis and Marks and Spencer.
Many car retailers are looking at taking space at the local shopping centre, retail park, supermarket or garden centre either in the mall or car park to capture the imagination and create interaction with the shopping public.
In the last few years, SEAT, Hyundai and Jaguar Land Rover have all launched car retail stores at major shopping centres, while Ford’s five-car store dealership shares retail space with the Next store at Manchester’s Arndale Centre.
Our experience of working with both retail venues and car dealerships confirms that the trend for taking space at a venue or a pop-up showroom at prime retail sites is set to grow even further over the next few years.
As opportunities are created and new ways of promoting are driven by the changing retail landscape, retail venues are becoming more accessible than ever to automotive brands. It’s easy to see why these mutually beneficial partnerships are proving so successful – with automotive brands offering diversity to the venue by adding to the broad mix of tenants and car retailers capitalising on the guaranteed footfall.