Product sampling and awareness campaigns that deliver results
Food and Product Sampling
Food sampling and product sampling campaigns have incredible power in converting audiences to customers. They create memorable experiences and drive sales via word of mouth.
We believe that face-to-face engagement with your customers is at the heart of a truly effective awareness campaign. Promotional spaces in a busy area’s, town centres, train stations, shopping and retail parks provides fantastic exposure for your products. It allows your brand ambassadors to speak directly to consumers and build a real connection with your future customers. Let them experience the product, learn what makes them tick and genuinely understand their buying criteria.
Supermarkets have a great infrastructure for food sampling opportunities and wider awareness campaign activity. Working in foyers, car parks, or even internal event spaces outfitted with everything needed for event launch allows brands to reach a wide audience and create unique experiences.
In-aisle food sampling places the product at the heart of the customer’s shopping experience. You can engage with customers, discuss their shopping habits, and encourage them to try the product. The feedback from this type of promotion is invaluable.
