Product Sampling and Awareness Campaigns that Deliver Results
At Access Point, we believe that product sampling and awareness campaigns are about more than what’s on your pop-up sign, billboard or Instagram feed.
We believe that direct, face-to-face engagement with your customers is at the heart of truly effective awareness campaigns. Build a real connection with your customers; let them experience the product, learn what makes them tick and what their pain points are in order to genuinely understand their buying criteria. What’s more; people like people so give them a ‘face’ to identify your products and business with.
Promotional space in a busy area, town centres, train stations, shopping and retail parks for instance provide fantastic exposure for your products and business brand. More than that, it allows your brand ambassadors to speak directly to their customers and find out how they can meet their needs. There is no better way to execute a successful awareness campaign than with face-to-face interaction and a helpful, informative and engaging brand ambassador.