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Sampling

Imagine thousands of people discovering your product for the first time (or rediscovering it), sharing it, talking about it, Snapchatting it and running to buy it. That is what sampling can achieve.

Sampling provides an unrivalled opportunity to educate potential customers about your product while increasing brand awareness.

From the simplest to the most innovative, product demonstrations and sampling can help your brand to stand out to consumers and drive engagement online and in person.

Where do we offer sampling campaigns?

Tesco

In-aisle sampling at Tesco allows you to place your products in the heart of the store. Using Tesco’s nominated brand ambassadors is an effective way of encouraging consumers to switch from competitor brands during their shopping trip or to try a new product after their sample.

Tesco can accommodate larger sampling campaigns in their foyers or car parks. If you’re really looking to make an impact, some flagship Tesco stores have internal event spaces complete with everything you need to create a major launch event.

Shopping Centres

Shopping centres provide an ideal location for sampling activities. With a huge range of centres and the ability to closely target demographic groups for your product, the right shopping centre is the perfect opportunity for your brand.

Train Stations

Train Stations are the high footfall nodes of the country connecting cities, towns and people. Whether you’re in Earl’s Court or Edinburgh Waverley you can make your brand part of the national conversation.

Roadshows

Why confine yourself to just one location? A sampling roadshow provides the flexibility to move your campaign where and when it’s needed. Your campaign can incorporate a pre-tour stage generating advanced interest in the activity as well as building up engagement offline with customers.

How do we help sampling campaigns succeed?

By combining over 20 years of experience with demographic information, Access Point are a one-stop-shop for brands and agencies looking into a sampling campaign.

We’ll do everything from the negotiation to site selection giving you the easiest journey possible from conception to the last connection.

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