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Underused retail space presents a strong commercialisation opportunity for retail landlords. High-footfall areas within shopping centres and retail parks often generate no income, despite high customer visibility and movement.

Internal promotions at Woking Shopping.
Commercialisation of Underused Retail Space

Access Point enables you, the landlord, to monetise these areas through professionally managed commercialisation, delivering flexible, short-term income without impacting long-term leasing strategy or asset integrity.

 

Promotional space allows the temporary activation of malls, concourses, entrances, atriums, walkways, and external parking spaces. Activity is typically delivered by established consumer brands, pop-up retailers, experiential marketing teams, and fully compliant mobile catering operators (where applicable). All activity is short-term, controlled, and fully reversible.

 

A fully managed model ensures all promotional activity is approved in advance and supported by robust governance, including insurance, health and safety, risk management, and operational compliance. Landlords retain full oversight while benefiting from a simple, low-risk route to additional revenue.

 

Beyond income generation, well-curated promotional activity enhances the customer experience, increases dwell time, supports existing tenants, and introduces variety and relevance to retail destinations—making promotional space a strategic asset optimisation and commercialisation tool, not just a revenue stream.

Booking Management and Compliance Delivery

Effective commercialisation of unused space relies on strong governance and seamless delivery. Access Point manages the entire booking process from initial enquiry through to on-site delivery, ensuring every activation is approved, compliant, and aligned with the landlord’s asset strategy.

 

All bookings are centrally managed and scheduled to avoid conflict with existing tenants, trading patterns, or operational requirements. Access Point oversees operator vetting, insurance, RAMS, licensing, and health and safety compliance, ensuring all promotional activity meets required standards before trading commences.

 

This structured approach allows landlords to generate additional income from underused retail space while maintaining full control, minimising risk, and ensuring consistent, professional delivery across every campaign.

 

If you are a landlord and would like to discuss commercialisation opportunities in more depth at your shopping centre or retail park, call Access Point today on 01704 544999, or email hello@apuk.net, and see how we can turn your excess space into profit.

Putney Exchange Internal Promotions
Our Approach
Getting your venue before the eyes of businesses

Access Point will provide destination marketing that puts your venue on the commercialisation map. We will work to high operational standards that deliver well-executed activity.

Find your target audience

By listing your venue with Access Point, you can generate demand for your promotional space with brands and traders who match your current and target shopper audiences.

Working around your needs and expectations

We seek to offer honest expectations, straight-talking strategy, flexibility to change as demands dictate, loyal support, prompt responses, and above all, an individual approach that is right for the people and places we are working with.

Interested? Get in Touch.

If you have any questions, contact us, and a member of our team will be happy to help you with any enquiries. 

Your Venue Will Benefit From

Working with Access Point for all your commercial solutions benefits your business in various ways. Discover the perfect place to list your venue and the perfect company to partner with today. 

Implementing the right strategy

Implementing the best strategy maximises your opportunities with a bespoke commercialisation strategy for your portfolio by brand, group, and individual venue. Access Point will work closely with you to ensure your strategy drives results but also works for you.  

A massive database of businesses

Access Point has one of the best and most extensive databases in the industry, resulting in more variety for your venues, enhancing your brand, and forming a relationship with businesses that will benefit both of you.

Creativity and engagement

 

We strive to take a unique approach when establishing every scheme as a place-making destination, driving demand with the right promoter audience. At Access Point, you can explore all of our tools for promoters and traders, including handy guides and case studies detailing how we have helped other landlords find their commercial solutions.

Locations
Our Locations

We work closely with thousands of venues across the UK from various industries. Big retail partners include Morrisons and Tesco, as well as other big brands such as Wickes. We host venues across the UK, from garden centres to retail parks. Your venue is sure to find its home at Access Point. 

FAQs
Do commercial solutions still work against digital advertising?

Our commercial solutions are an excellent way of securing clean customer data in your target area and increasing the chance of converting customer interest. Speaking to a customer at the initial point of interest is a great way to build brand loyalty and makes your venue more appealing to potential promoters. We are not saying this is necessarily a better way of engaging, but as a way of selling your venue to customers, this continues to be a great tool.

How effective have our commercial solutions been for other companies?

Whilst most companies are reluctant to share specific campaign feedback with us, the reason we are still here over a quarter of a century after starting out is the number of other landlords that return to use our commercial solutions for marketing their venues in collaboration with the ongoing multi-channel campaigns.

Can I target my venues at specific demographics?

Yes, through our Venue Locator, your venue will appear in the local area with comprehensive search tools allowing you to tailor the search to your target audience, ensuring you get the clients you want, e.g. caterers, utility promotions.