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Explore Learning

Mission
  • To encourage sales sign-ups
  • Raise awareness of the centre
  • Engage with family audience

“[Venue marketing] is very personal and allows us to represent the company well.”

Results

Results were tracked by total number of sign ups over the course of the campaign.

  • 12 sign-ups were generated
  • Out of the 12 leads Explore Learning obtained, 2 new members started at the centre.

“This was 2 leads above what we pledged for the day. [Promotional space] raised awareness of our business to families in the area and new members joined the centre.”

Would you recommend venue marketing?

“Yes, it was easy and well managed. Access Point have great customer service and we have had good success from our events in Surrey Quays.”

Customer
Explore Learning

Venue
Surrey Quays Shopping Centre

Location
London

Date
31st May 2017

Industry
Education

Introduction
Established in 2001, Explore Learning has tuition centres across the UK that provide Maths and English tuition for young learners regardless of their means, background or ability. Explore Learning have advertised through leafleting in the past but found that venue marketing builds awareness of individual centres and generates new sign-ups when compared with other forms of advertising.

Quote
"Access Point have great customer service and we have had good success from our events in Surrey Quays."

Author
Sam Bell, Explore Learning

PDF Version
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