Retail Concessions, pop-up retail space, pop-up shop space, or kiosk space for retail merchandising units (RMU) are locations ideal for customer engagement. They tend to be at specific sites in indoor shopping centres. Retail merchandising units can be as easy as a stall or a table and banner. Alternatively, they can be a complex pod, hand-cart, marquee or semi-permanent secured structure.
Taking your first steps
Retail merchandising units, pop-up shop, or kiosk space are perfect for start-up businesses or online retailers looking to move into the physical world. Retail Concessions provide a cost-effective way to trial the marketplace without the drawbacks of long-term leases. Their style, purpose and location will be dependent both on your business goals and objectives when branching into offline retail.
The ever changing high street.
It’s not breaking news that the high street is changing. Retailers are gradually realising that brick-and-mortar stores, once the bastion of the industry, are increasingly cumbersome barriers to profitability. Large rental and maintenance costs, staff wages and the need to constantly ‘refresh the look’ lead to high overheads on the ground.
Time to buck the trend
The world of Retail Merchandising Units (RMU) and Kiosk Space, including pop-up shops and modular installations, is bucking the trend. These innovative ways of selling your product or service are becoming increasingly popular. Whether you’re a start-up business, expanding franchise, seasonal operator, online-only provider or well-known brand; mall and particularly RMU and Kiosk retailing can prove a worthwhile investment.
Access Point has 20 years of experience in managing Retail Concessions, Retail Merchandising Units, Pop-up Shop Space, Kiosk Space and similar services in locations across the UK. Our extensive knowledge enables us to select the right place for your business, maximising awareness, engagement and sales.
Pop-up shop space
Pop-up shops are a great way to top-up your brand awareness, customer base and ultimately, your bottom line.
The need for Pop-up shop space has exploded in the retail sector and is only increasing in popularity. They reflect the purpose of retail merchandising units. Serving to increase brand awareness, generate positive PR, educate customers and provide a short-term retail opportunity to test new markets and drive sales. They differ from RMUs in that they are typically more easily identifiable with an established brand.
Intercept consumers and offer them something new
Pop-up shop space often takes one of two forms. ‘In-line location’ shops are existing vacant units in a retail space that can be leased on a short-term basis. Alternatively, a pop-up shop space can be a short-term structure in a pedestrian area, car park, mall walkway or public space. Similar to retail merchandising units, pop-up shop spaces are designed to intercept consumers’ normal or pre-planned shopping trips and offer them something unique or new.
Speedy reactions are key . . .
Modular units are a great way for businesses undergoing rapid expansion to test new locations and new markets. The e-cigarette industry is an example of how businesses use such RMUs to react to changing market demands.
Working as a complete business premises
Modular units are a type of Retail Merchandising Unit that provides security and, where needed, privacy. They are popular among barbers, nail and eyebrow bars and piercing stalls. These services require exposure yet seclusion for the comfort of their customers. They serve as scaled-down but complete business premises, giving companies the option to launch, on a smaller scale with fewer overheads.
To see what venues we have available for RMU, kiosk and pop-up shop opportunities, take a look at our media sheets page.