By 4th Dec 2018|
Commercialisation Partnership Recognised on National Awards Stage
Yogoo! alongside Greggs and JD in Revo’s Innovation category
A commercialisation partnership has been shortlisted alongside national and global chains such as Greggs, JD and JoJo Maman Bebe in a retail award focusing on innovation and customer relevance.
Yogoo! – the frozen yogurt brand founded in 2016 – has had its success inside Woking Shopping Centre recognised with a shortlisting in Revo’s 2018 Gold Awards.
The Re:Tale award is judged by the audience at the Revo Gold Awards who are there to celebrate the creative and innovative responses of the retail community to an ever-changing landscape.
Yogoo!’s expansion into Woking Shopping Centre is shortlisted as an example of a ‘strategic partnership’ that delivers an innovative, customer-first approach to benefit all stakeholders.
Yogoo! Natural Frozen Yogurt is a premium natural frozen yogurt brand which has been kickstarted through Virgin Start Up in the United Kingdom and provides a range of high-quality low-fat frozen yogurt products through a growing network of shopping mall kiosks.
Woking Shopping, currently undergoing a transformative programme of new transport links, apartments and an additional 125,000 sq ft of new shopping space was perfect for the Yogoo! proposition. Though still a young brand, Yogoo!’s co-founders Dean and Kiril have very quickly found the format that works perfectly for the business and for the venue. Installed in 2018 on a busy concourse Yogoo! is now extremely popular among Woking shoppers.
Commercialisation firm, Access Point, introduced Yogoo! to Woking Shopping. Access Point CEO, David Robertshaw says: “Yogoo isn’t your typical retailer and Woking isn’t a typical retail space. The format used by Yogoo! complements the surrounding area perfectly. The stand is open, fresh and inviting and engages the shopping centre public perfectly. It’s a fantastic addition to a vibrant centre. The shortlisting in Revo’s Gold Awards is very well deserved.”
The winner of the Re:Tale award will be chosen by guests and announced at Revo’s award ceremony on 5th December.