Matalan
Attracting 11 million loyal shoppers every year, Matalan promo spaces deliver the significant footfall that many promoters and traders seek to engage with. At Access Point, we provide promotional space within Matalan stores that offer high footfall for effective field marketing.
With 220 stores across the UK and 11 million loyal shoppers annually, Matalan is a household name known for quality and value. It’s a brilliant platform for brands looking to connect with targeted audiences on a national, regional, or local level.
Â
Matalan Shopping Profile:
Â
• 64% of their target is 45+
• 70% of Matalan shoppers are women
• 53% have kids & 37% have grandkids
• Family-orientated circle of shoppers
• Internal Areas (1–2m): Ideal for pop-up promotions and brand activations.
Â
• External Spaces:  Located in car parks or concourses—perfect for larger campaigns, mobile traders, car product placement, and mobile catering units.
Â
Each Matalan store offers unique opportunities, and our team will help you choose the best locations to maximise your campaign’s reach and effectiveness.
There’s no better way to find the best promotions than by consulting our Venue Locator. Listing all of the available locations in your local area, you can find the latest promotional opportunities here at Access Point. Consult our venue help guide for a comprehensive step-by-step guide to finding the perfect promotion.
By choosing the established retail brand Matalan, your business will receive the many benefits of its wide reach. These benefits include the following:
The high footfall and continued popularity of Matalan mean that your promotional efforts will be received by a great number of potential customers. With Matalan’s consistent customer base of 11 million shoppers each year in over 220 stores, you’ll have ample opportunity to appeal to many individuals within your target market with our Matalan promo spaces.
Matalan’s customer base attracts a particularly family-orientated demographic, as their shopping profile is as follows:
- • 64% of their target is 45+
- • 70% of Matalan shoppers are women
- • 53% have kids, & 37% have grandkids
- • Family-orientated circle of shoppers
Therefore, their branches make for the ideal location for those looking to appeal to middle-aged women and children as their target market.
As Matalan is well-trusted by its consumer base, it makes for an excellent environment to associate the familiarity of their brand with yours. In addition, Matalan stores are often located in high foot traffic locations, with great shopping centre promotional spaces, retail park promotion spaces, and city centre promotion spaces to take advantage of.
With our Venue Locator, you can easily find the nearest Matalan promo space. The comprehensive search tools let you tailor your search to reach your ideal audience and secure the perfect space.
Face-to-face promotion is a great way of securing clean customer data in your target area and increasing the chance of converting customer interest.
Â
Being able to speak to a customer at the initial point of interest and tell them how you are different to the other shown online allows you to really convey your 'why us'. While digital advertising has many benefits, face-to-face promotion continues to be a great tool as a way of directly telling your story.
Usually, two agents can be assigned to your promotion, though you may be permitted more if you are running an experiential marketing campaign. However, you must request approval before booking to see if you are eligible.
Discover our media sheets filled with valuable venue information and comprehensive site maps for all of our venues. Download your corresponding media sheet here and learn all you need to know about your local venues.Â
Be sure to explore all our promotional venues, each offering a variety of spaces to help you find the perfect location.