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Commercialisation & Promotions

Book Promotional Space at Booker/Makro Stores in the UK

Looking to promote your brand in high-footfall wholesale retail environments? We provide retail promotional space within Booker and Makro stores across the UK, helping brands run product sampling campaigns, pop-up activations, and in-store promotions targeting business customers and independent retailers.

Why Promote at Booker/Makro?

Booker and Makro are leading cash and carry and foodservice wholesale businesses, serving caterers, retailers, small businesses and other commercial customers across the UK. With around 200 locations nationwide, they provide brands with access to a valuable B2B audience of business owners, buyers and decision-makers.

 

The trade-focused nature of these venues makes Booker/Makro particularly relevant for brands looking to promote products and services directly to businesses. Selected locations can also provide opportunities for consumer-facing campaigns.

 

Booker/Makro Promotional Spaces That Work for You

 

Booker and Makro offer both internal and external promotional space across selected locations, with opportunities varying by venue.

 

Internal areas are ideal for:

 

• Pop-up promotions
• Brand activations
• Brand awareness
• Lead generation

 

External spaces can accommodate:

 

• Mobile traders
• Mobile catering units
• Vehicle displays and car product placement
• Larger promotional campaigns
• Customer acquisition

 

With around 200 locations across the UK, Booker and Makro offer flexible opportunities to reach your target audience at a local, regional or national level.

Venue Locator
Try Our Venue Locator

There’s no better way to find the best Booker/Makro promotional spaces in your chosen area than with our free online Venue Locator tool — search, explore, and submit an enquiry to unlock the latest Access Point opportunities.

 

Already an Access Point customer? Have you thought of using our online Booking Portal to reserve venues? If you would like to learn more about this free facility available to existing customers, take a look at our Booking Portal Guide for a comprehensive step-by-step guide to booking the perfect promotional venue.

Try Venue Locator
Your Business Will Benefit From:

Access Point is proud to partner with Booker/Makro to ensure we meet your product sampling needs. Choosing a Booker product sampling solution has plenty of benefits for your business. 

Operating in highly visible locations

Areas for physical promotions are available inside and outside Booker/Makro stores in prominent locations to maximise your exposure to customers. Get ready for your product or service offering to be seen by hundreds of eyes each day!

Working with large businesses

Booker/Makro focuses on delivering their customers the best service, choice of products, and value for money. This dedication to their customers has made Booker the UK's most significant cash and carry. This provides the perfect opportunity for you to engage your next customers. While Booker and Makro stores are ideal for your B2B promotions, they can also give a high-value audience for B2C products, including financial services and home improvements.

Cost-effective outreach

A Booker product sampling promotion at stores starts from as little as £250-£350 per week externally and from £450-£550 internally, subject to the size and grade of the store. This represents incredible value for money when targeting a business audience.

Media Sheet
Media Sheet Download

Discover our media sheets filled with valuable venue information and comprehensive site maps for all of our venues. Download your corresponding media sheet here and learn all you need to know about your local venues. 

Locations
3rd March 2025
Booker Makro Media Sheet

Download the Booker Makro media sheet here!

FAQs
Where will my Booker product sampling space be positioned?

Each venue or retailer has different stipulations; you will be allocated an exact spot in your Booker Makro venue by Access Point when you make your booking. Sampling stalls can be located inside the venue or out front for the highest footfall. 

Do you have a list of available Booker/Makro sites?

Yes, through our Venue Locator, you can find Booker product sampling venues in your local area with comprehensive search tools that allow you to tailor the search of your Booker/Makro promotion to reach your target audience.

How many agents can I have on my Booker sampling stand?

Usually, two agents will be assigned to your promotion; however, since your Booker promotion is a sampling campaign, you may be entitled to more agents. You must request approval before booking to see if you can apply for it.

Locations
Find More Locations

Be sure to explore our range of promotional venues, each offering a variety of locations and services to help you find the perfect fit.