Car Product Placement
Product placement in a high footfall environment is a perfect way to get your product noticed – and not much gets more attention than a spanking new car. Discover Access Point’s fantastic selection of promotional venues across the UK today.
Automotive brands have latched onto the fact that a fantastic way to get your cars noticed is with a pop-up showroom in a high footfall area. Many now build this method of activity into their marketing mix – instead of just appealing to buyers whom are already aligned to your brand, get your vehicles in front of consumers who perhaps in the past have not considered your range.
By bringing a whole new level of experiences that genuinely appeal to retail visitors, instead of adopting the hard-sell approach, automotive brands are getting closer to potential customers by utilising a relaxed selling environment.
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Retail venues also benefit from car product placement, as the visitor experience is enhanced with interactive activities and pop-up showrooms that can increase dwell time and help boost retail performance.
Your product placement creates a win-win for both your business and the venue. Showcase your car and attract attention, while simultaneously driving more visitors to the venue. Discover the advantages of a temporary car showroom today!
Recent research reveals that the traditional car dealership doesn’t appeal to the female audience and that younger car buyers are often intimidated by the experience of visiting a car showroom, making a pop-up car showroom in a more relaxed environment appealing to both under-represented demographics.
Many car dealerships have seen the value of getting closer to their customers by car product placement in parking spaces at the local retail park, garden centre or Morrisons store, making it an integral part of their engagement strategy.
The changing retail landscape is driving new ways of promoting. Retail venues are becoming more accessible than ever to automotive brands; Automotive brands offer diversity to the venue by adding to the broad mix of tenants. In return, car retailers capitalise on the guaranteed footfall.
Explore more of what we do here at Access Point. Discover a wide range of services to suit your promotion today.
