Morrisons External Food Sampling
Morrisons is now open to booking external product sampling promotions with Access Point across all available stores nationwide! This presents an excellent opportunity to promote your brand or launch your product directly to Morrisons’ 11 million weekly customers.Â
Looking to get your product noticed? With nearly 500 Morrisons stores across the UK and over 11 million customers walking through their doors each week, there’s no better place to showcase your brand. Thanks to our handy Venue Locator, you can easily browse and book hundreds of external sampling locations, from car parks to hard-standing spaces—perfect for getting in front of shoppers, passers-by, and local communities. Every promotional spot is carefully chosen to maximise visibility and engagement, whether you’re running a one-off campaign or rolling out nationally.
External food sampling isn’t just a nice touch—it works. Research shows that 35% of customers who try a sample go on to buy the product during the same visit.* And of those who purchase something promoted at an event, 78% say it was down to being given the chance to try it first.** With these kinds of stats behind you, it’s clear to see why Morrisons is such a powerful platform for brands. Every store is different, but don’t worry—our friendly team at Access Point is here to help you choose the ideal location to make the most of your campaign.
Â
STATISTICS SOURCE:
*Product Sampling Study by Arbitron and Edison Media Research.
**EMI’s EventTrack Survey.
Product sampling outside Morrisons mutually benefits your business and the venue itself. Bringing footfall and eyes to your brand in a venue that attracts your target audience.
Our product sampling outside Morrisons allows you to get up close to target your intended audience, allowing them to enjoy some food samples before going to do their shopping and maybe picking up some of your product.
As one of the UK’s leading supermarkets, working closely with Morrisons allows you to reach a much wider audience than a simple pop-up shop could reach. Taking all the benefits of presenting your brand on the doorstep of an incredibly popular supermarket has nothing but positive outreach for your business.
Morrisons has venues across the UK, meaning you can have access to product sampling outside Morrisons from your local store or take it on the road to an area of the UK you are finding particular success in or want to target.
Explore more of what we do here at Access Point. Discover a wide range of services to suit your promotion today.
