By | 17th Sep 2024
8 Reasons a Garden Centre is an Ideal Setting for Car Dealership Product Placement.
1. Target Audience Alignment: Garden centres attract homeowners, families, and individuals interested in outdoor living and landscaping. These customers will likely value reliable, spacious, and practical vehicles, making them an ideal audience for showcasing cars like SUVs, trucks, or eco-friendly vehicles.
2. Relaxed, Browsing Atmosphere: People visit garden centres for leisure, taking their time to explore. This creates a relaxed environment where potential customers are more likely to notice and appreciate product placements, without the pressure of a high-stakes sales setting.
3. Synergy with Outdoor Lifestyle: Cars can emphasise their practicality for outdoor activities (e.g., loading plants, transporting gardening equipment, towing trailers). Seeing a vehicle in a setting that highlights its utility or aesthetic appeal enhances its relevance.
4. Appeal to Eco-Conscious Shoppers: Many garden centre visitors are environmentally conscious. Featuring hybrid or electric vehicles in this environment aligns with the sustainable mindset of these customers, creating a natural connection between their interests and your product.
5. High Foot Traffic and Dwell Time: Garden centres often have consistent, high foot traffic, especially during peak seasons, with visitors spending significant time on-site. This provides prolonged exposure to car displays or advertisements, increasing the likelihood of brand recall.
6. Spacious Outdoor Display Opportunities: Garden centres provide ample space for setting up interactive or visually striking displays, allowing for experiential marketing such as test drives or vehicle demonstrations. This showcases the car’s functionality in a relevant, open-air environment.
7. Non-Competitive, Low-Pressure Setting: Garden centres, unlike car showrooms, are not high-pressure sales environments. This allows customers to explore a vehicle in a more casual setting, which may make them feel more comfortable and open to learning about or considering a vehicle purchase.
8. All-Inclusive Environment: Garden centres are popular destinations for both couples and family groups, making them ideal spaces to engage with a wide range of decision-makers. This unique setting fosters an inclusive experience where all parties involved can participate in the decision-making process together, whether it’s selecting plants, outdoor furniture, or purchasing a new car.
What should I do next?
Access Point provides high-traffic locations nationwide for product placement at venues such as Blue Diamond, Hillier, Dobbies, and British Garden Centres. For more information on ANY garden centre product placement, give us a call at 01704 544999, send an email to hello@apuk.net, or visit our garden centre information page.
