Book Promotional Space at Matalan Stores Across the UK
Looking to book promotional space at Matalan? Access Point helps businesses promote their products and services at Matalan stores across the UKÂ through professionally managed promotional campaigns that generate leads, build brand awareness and engage customers face-to-face.
With more than 220 stores across the UK, Matalan gives brands access to millions of shoppers every year, creating excellent opportunities to engage customers in a relaxed shopping environment.
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Whether you're running a regional campaign or a nationwide promotion, Matalan offers flexible opportunities to connect with families, homeowners and value-conscious shoppers at locations across the country.
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Who You'll Be Talking To
Matalan's customers are typically looking for quality products at affordable prices, making them highly receptive to products and services that offer value, convenience and practicality.
The retailer attracts a broad family audience, with many shoppers visiting as parents or grandparents. Around 64% of Matalan's target audience is aged 45+, while 70% of shoppers are women, creating opportunities for campaigns targeting homeowners, families and household decision-makers.
Many Matalan stores offer internal promotional space in high-visibility locations, including entrance areas, checkout zones and exit points. These positions allow brands to engage customers naturally as they move through the store.
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Internal promotional activity is well suited to:
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• Lead generation
• Product sampling
• Demonstrations
• Customer acquisition
• Charity campaigns
• Brand awareness
• Seasonal promotions
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External Promotional Space
Matalan offers selected outdoor promotional space around store entrances, pedestrian walkways, and other prominent locations.
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These areas are ideal for larger experiential campaigns, mobile catering units, car product placement (where available), product sampling and customer acquisition activity, helping brands capture attention before shoppers enter the store.
There’s no better way to find the best Matalan promotional spaces in your chosen area than with our free online Venue Locator tool — search, explore, and submit an enquiry to unlock the latest Access Point opportunities.
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Already an Access Point customer? Have you thought of using our online Booking Portal to reserve venues? If you would like to learn more about this free facility available to existing customers, take a look at our Booking Portal Guide for a comprehensive step-by-step guide to booking the perfect promotional venue.
By choosing the established retail brand Matalan, your business will receive the many benefits of its wide reach. These benefits include the following:
The high footfall and continued popularity of Matalan mean that your promotional efforts will be received by a great number of potential customers. With Matalan’s consistent customer base of 11 million shoppers each year in over 220 stores, you’ll have ample opportunity to appeal to many individuals within your target market with our Matalan promo spaces.
Matalan’s customer base attracts a particularly family-orientated demographic, as their shopping profile is as follows:
- • 64% of their target is 45+
- • 70% of Matalan shoppers are women
- • 53% have kids, & 37% have grandkids
- • Family-orientated circle of shoppers
Therefore, their branches make for the ideal location for those looking to appeal to middle-aged women and children as their target market.
As Matalan is well-trusted by its consumer base, it makes for an excellent environment to associate the familiarity of their brand with yours. In addition, Matalan stores are often located in high foot traffic locations, with great shopping centre promotional spaces, retail park promotion spaces, and city centre promotion spaces to take advantage of.
With our Venue Locator, you can easily find the nearest Matalan promo space. The comprehensive search tools let you tailor your search to reach your ideal audience and secure the perfect space.
Face-to-face promotion is a great way of securing clean customer data in your target area and increasing the chance of converting customer interest.
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Being able to speak to a customer at the initial point of interest and tell them how you are different to the other shown online allows you to really convey your 'why us'. While digital advertising has many benefits, face-to-face promotion continues to be a great tool as a way of directly telling your story.
Usually, two agents can be assigned to your promotion, though you may be permitted more if you are running an experiential marketing campaign. However, you must request approval before booking to see if you are eligible.
Discover our media sheets filled with valuable venue information and comprehensive site maps for all of our venues. Download your corresponding media sheet here and learn all you need to know about your local venues.Â
Be sure to explore all our promotional venues, each offering a variety of spaces to help you find the perfect location.