University of Cumbria

The campaign was designed to create recognition, to get potential students to stop, think and engage. Cumbria University can be seen as a little complicated to understand especially with having campus in different areas. This campaign allowed the recruitment team and academics to meet potential students face to face to talk about the facilities and courses available, to paint the bigger picture and to answer any questions raised. The campaign was timed to coincide with clearing so students could actually sign-up to the University there and then.

Absolutely happy with the campaign and the support offered by Access Point. We will look to run something similar in the future but will look to go farther afield to engage a wider audience.