There are three important words to consider when it comes to ensuring excellent customer engagement – location, location, location! This especially rings true for any business that is dependent on customer-facing activity and reliant on drawing folks in.
All those years ago, before the pandemic, a business would’ve settled for a spot on the High Street. However, with day-to-day high-street footfall still suffering from factors like people working from home and the high costs of rent, these locations don’t offer security and success in the way they once promised.
Alternatives have popped up, however, one of which offers sensible rents, a considerate landlord, customisability and space in abundance. That is the Pod, of course!
What Is a Pod?
Pod promotional spaces are versatile and customisable temporary units that can be built on a variety of high-footfall sites for fantastic customer targeting. They allow businesses of all sizes the opportunity to directly interact with and be seen by the general public in the locations that best suit them.
What Makes Pods the Best Pop-Up Shops?
Where do we start? Pods were specifically designed to best benefit businesses and retailers in attracting customers and turning a profit – so, let us tell you, the designers really did think of everything.
The appearance of Pods
The structure of a Pod can be highly versatile and highly branded. They can each be constructed for a specific purpose and built to your specifications. For example, Denmans, an electrical supplier, makes use of a Pod that resembles an electrician’s toolbox.
Creating visually enticing spaces makes passersby far more likely to both engage with your brand and retain it in their memory – meaning they’re likely to turn to your company name when they eventually require the services that you offer!
The versatility of Pods
Unlike renting a permanent space in a city centre, Pods promise both versatility and flexibility when it comes to their location and longevity. We offer both short and long-term options, as well as the ability to relocate your Pod to another target area. They don’t even need to be on the grid as they can be powered by solar panels, etc.
The cost of Pods
Pods can be cheaper than bricks and mortar, with fewer overheads and ongoing costs. As we mentioned, they can be situated wherever your market intelligence tells you the target audience is expected to be. So wave farewell to ridiculously expensive city centre rents and avoid burning holes in your pockets with Pods!
Who Uses Pods?
Businesses of varying scales from a whole selection of industries use pods, making them some of the best pop-up shops available. For smaller companies, Pods offer the opportunity to be seen by the public and experiment with sales in various locations at a comparably low cost to other rents. They’re particularly popular amongst local businesses like hairdressers and beauticians, for example.
At the same time, however, larger organisations like Timpson make excellent use of pods. You may recognise big-name businesses making use of Pods at train stations or, even more commonly, outside of supermarkets. Still experiencing high footfall, supermarkets with car parks can provide a great base for a Pod that houses a complementary retailer, service or utility organisation, local government agent or repair depot.
Experiment with Pods at Access Point
For any business that is looking for great value from its customer-facing strategy, dipping its toe in the water with a pod could be the right option. So, if you are considering using a Pod for customer engagement, have a conversation with Access Point, as we have hundreds of prime sites available for pop up shops and kiosk spaces.
If you’ve got any further questions about the best pop-up shops, don’t hesitate to contact us by calling 01704 544999 or emailing hello@apuk.net.
